Murphy Insurance Agency has received the 2011 All Star Award from Constant Contact, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored with the All Star Award for their exemplary marketing results. Murphy Insurance’s results ranked among the top 10% of Constant Contact’s customer base.
The Agency has a comprehensive marketing approach that allows for communication to the customers through email marketing, social media and newsletters. The goal is to keep customers up to date and aware of the constantly changing insurance industry so they can make informed decisions about their insurance needs.
“We’re happy to be recognized by Constant Contact for achieving strong results through our email marketing efforts. Constant Contact’s tools have helped us keep our customers informed about important issues related to insurance protection and the industry”, said Wayne Texeira, Marketing Director at Murphy Insurance. "We strive to be an educational resource for our customers and have received lots of positive feedback."
Constant Contact customers using any combination of the company’s Email Marketing, Event Marketing, and Online Survey tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:
• Frequency of campaigns, events, and surveys
• Open, bounce, and click-through rates
• Event registration rates
• Survey completion rates
• Use of social features
• Use of mailing list sign-up tools
“There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”
About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement MarketingTM tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.