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You are here: Home1 / Blog2 / Business Insurance3 / Business Spotlight: Welly’s & Wemmy’s Delivering a Delicious Local Sto...

Business Spotlight: Welly’s & Wemmy’s Delivering a Delicious Local Story

November 4, 2025|byMurphy Insurance|inBusiness Insurance, Community|business insurance, business liability coverage, business spotlight series, commercial insurance, commercial property insurance, general business insurance, welly's, wemmy's

Our Business Spotlight series celebrates our local business customers who make our communities stronger, more vibrant, and more connected. These companies not only drive our local economy but also embody the values of hard work, innovation, and community spirit. Each spotlight will feature a business we’re proud to work with, organizations that trust Murphy Insurance to protect what matters most.

We are proud to recognize Welly’s and Wemmy’s Restaurants as our latest Business Spotlight honorees. These beloved local gems have earned a loyal following by serving hearty favorites and offering the kind of warm hospitality that makes every guest feel at home. Known for big smiles, savory meals, and a true commitment to their community, Welly’s and Wemmy’s continue to enrich Marlborough and Hudson with dining experiences that bring people together.

Wemmy's Grand Opening
Click here to submit an inquiry to Murphy Insurance or call us at 800 222 8711

How They Started

Wellington de Pinho and Wemerson Vieira (center)

In October 2009, business partners Wellington de Pinho and Wemerson Vieira opened their first neighborhood eatery, Welly’s Restaurant, in downtown Marlborough, naming it after de Pinho. Over the years, Welly’s has become a go-to destination for families, friends, and regulars who return time and again for quality food, great value and comforting hospitality.

Building on that success, the team expanded in April 2020 with a second Welly’s location in Hudson, right in the town circle. The latest Welly’s offers a similar dining experience and substantial outdoor seating on the revamped rotary sidewalks.

In August 2024, Vieira earned his own naming rights with the opening of Wemmy’s Restaurant in Marlborough, down the street from the original Welly’s. More upscale than the sister restaurants, Wemmy’s offers high-end steaks, a stylish lounge with a fireplace, and a function room that can accommodate up to 80 guests for private parties or corporate events. The restaurant’s elegant bar and atmosphere have made it an exciting new addition to the local dining scene.

“From the start, our mission has been simple: serve great food, treat everyone like family, and stay rooted in our community,” says Wemerson Vieira. “Murphy has been instrumental in helping us grow and protect our business. We are grateful to have built such strong bonds with the communities we serve.”

How We Have Supported Them

At Murphy Insurance, we are proud to support local businesses with our comprehensive business insurance services. From restaurants and retailers to contractors and professional services, we provide the protection and guidance business owners need to safeguard their operations and focus on growth. Businesses like Welly’s and Wemmy’s highlight why this matters so much—these establishments enrich our towns with character and community, and our team works closely with them to protect what they’ve built. With customized coverage, hands-on support, and a deep understanding of local business needs, Murphy Insurance is dedicated to helping businesses succeed today and for the long term.

Bill Percuoco and Wemerson

“Local restaurants such as Welly’s and Wemmy’s are the heartbeat of Marlborough and Hudson,” says Bill Percuoco, Business Insurance Sales Executive, who works with the restaurants.

“They bring people together, create jobs, and add so much character to our communities. We’re honored to help protect their legacy and support their continued success.”

You Are In For A Treat

If you have not visited yet, now is the perfect time to plan trips to the three Welly’s and Wemmy’s locations. Experience the hearty meals, warm hospitality, and welcoming atmosphere that have made them community favorites for years and for years to come.

Welly's Restaurant

Business Spotlight Series Honorees

Groton Hill Music Center

Business Spotlight: Groton Hill Music Center – Inspiring Community Through the Power of Music

January 16, 2026
Groton Hill Music is one of our most inspiring community partners—a vibrant nonprofit arts center where creativity, education, and connection thrive. From world-class performances to inclusive music education, they enrich the region every day. Murphy Insurance is proud to support their mission with tailored business coverage that protects their people, programs, and purpose.
Read more
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Business Spotlight Welly's and Wemmy's Restaurants

Business Spotlight: Welly’s & Wemmy’s Delivering a Delicious Local Story

November 4, 2025
Since opening their first restaurant in Marlborough in 2009, Welly’s & Wemmy’s have grown into community favorites known for hearty meals and warm hospitality. With Murphy Insurance by their side, these local restaurants have expanded to Hudson and beyond, continuing to bring people together while we help protect what matters most.
Read more
https://www.dfmurphy.com/wp-content/uploads/Business-Spotlight-Wellys-and-Wemmys-Restaurants.jpg 628 1200 Murphy Insurance https://dfmurphy.wpenginepowered.com/wp-content/uploads/Murphy-Insurance-Logo-Header.jpg Murphy Insurance2025-11-04 09:00:212026-08-14 13:05:56Business Spotlight: Welly’s & Wemmy’s Delivering a Delicious Local Story
Hudson Family Dental

Business Spotlight: Hudson Family Dental Providing Modern Dentistry in the Heart of Hudson

August 12, 2025
Hudson Family Dental has been providing modern, compassionate dentistry in Hudson, MA since 1988. With cutting-edge technology and a team dedicated to personalized care, they’ve earned the trust of local families for generations. Learn how this Main Street practice blends innovation with community values—and why Murphy Insurance is proud to call them a client.
Read more
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Business Spotlight Rail Trail Flatbread Co.

Business Spotlight: Rail Trail Flatbread Company & New City Microcreamery

June 24, 2025
Our Business Spotlight shines on Rail Trail Flatbread Co., an upscale pizza place and the owners of New City Microcreamery and Less Than Greater Than speakeasy, a local business helping revitalize downtown Hudson and beyond. From wood-fired flatbreads to liquid nitrogen-crafted ice cream, this creative group has grown into a thriving family of restaurants and bars, each backed by the trusted protection of Murphy Insurance.
Read more
https://www.dfmurphy.com/wp-content/uploads/Business-Spotlight-Rail-Trail-Flatbread-Co.-.jpg 628 1200 Murphy Insurance https://dfmurphy.wpenginepowered.com/wp-content/uploads/Murphy-Insurance-Logo-Header.jpg Murphy Insurance2025-06-24 16:55:242026-08-14 13:07:29Business Spotlight: Rail Trail Flatbread Company & New City Microcreamery
Business Spotlight Elbow Grease Marketing

Business Spotlight: Elbow Grease Marketing

June 18, 2025
We’re excited to launch our Business Spotlight series by featuring Elbow Grease Marketing, a valued partner and fellow Hudson-based business. EGM has played a key role in helping Murphy Insurance strengthen its brand and grow online. In return, EGM trusts Murphy for both business insurance and the personal insurance needs of its employees. Our partnership is a true example of what local collaboration can accomplish.
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