Our Business Spotlight series celebrates our local business customers who make our communities stronger, more vibrant, and more connected. These companies not only drive our local economy but also embody the values of hard work, innovation, and community spirit. Each spotlight will feature a business we’re proud to work with, organizations that trust Murphy Insurance to protect what matters most.

Our inaugural Business Spotlight company is Elbow Grease Marketing, a digital marketing agency that trusts Murphy for its business insurance needs and the personal insurance needs of its employees. Elbow Grease Marketing has been our marketing vendor for several years, delivering excellent results, including increased awareness, branding and leads for our business. The partnership between Murphy Insurance Agency and Elbow Grease Marketing is a testament to the value of local companies working together to achieve success.

Elbow Grease Marketing Logo

About Elbow Grease Marketing

EGM Team

Elbow Grease Marketing Team (Penny O’Neil, Ashley McNamara, Jen Sartor and Olivier Sartor.

Elbow Grease Marketing (EGM) is a full-service digital marketing agency that provides marketing strategy, content creation, email marketing, social media, search engine optimization, and website design services based in Hudson, MA. EGM’s mission is to help businesses tell their unique stories. EGM has become a trusted partner for companies looking to grow their online presence and drive business leads. Founded in 2001 with a commitment to hard work and innovation, EGM provides a wide range of services designed to meet the diverse needs of its clients. Whether crafting compelling social media campaigns, producing engaging blog content or building engaging SEO-enabled websites, EGM approaches every project with creativity and dedication. Their team is composed of experts who are passionate about helping businesses shine in today’s competitive market.

A Trusted Insurance Partner for EGM

The relationship between Murphy and EGM is more than just a professional collaboration—it’s a partnership built on trust. As a business insurance client, EGM relies on Murphy to provide comprehensive coverage that protects its operations and ensures peace of mind. From liability insurance to coverage for digital assets, the Murphy Team has worked with EGM to tailor policies that meet their specific needs.

Some of EGM’s employees trust Murphy for their personal insurance needs. From auto to home insurance and umbrella, boat and renters insurance, our team has been proud to serve the individuals who make Elbow Grease Marketing a success. This dual relationship highlights the depth of our connection and our shared commitment to supporting one another.

Olivier Sartor Headshot Square“Murphy has been an incredible partner for us, both as a business and personally,” says Olivier Sartor, EGM’s Managing Director. “Knowing that we’re covered by a local agency that truly understands our needs gives us great confidence. It’s a relationship built on trust, and we’re grateful for their support.”

A Website Transformation for Murphy

One of the most exciting collaborations between Murphy and EGM took place when EGM launched a redesign of the Murphy Insurance Agency website in November. Our agency’s website is a critical tool for connecting with our clients, and we knew we needed a partner who could bring our vision to life while ensuring that our site was modern, user-friendly, and informative. Elbow Grease Marketing was the perfect choice. The EGM team worked closely with us to understand our needs and goals. From the initial brainstorming sessions to the final launch, their attention to detail and commitment to excellence were evident at every step. The result was a beautifully designed website that looks great and provides an enhanced user experience for our clients.

Wayne Texeira of Murphy Insurance“Working with Elbow Grease Marketing was an absolute pleasure,” says Wayne Texeira, Murphy Insurance Marketing Director. “Their team’s expertise and collaborative approach made the entire process seamless. The new website has received fantastic client feedback and has truly elevated our online presence.”

A Partnership Built on Shared Values

At the heart of the Murphy-EGM partnership is a shared commitment to excellence, community, and relationships. Our companies understand the value of hard work and building strong client connections. This alignment has made our collaboration not only productive but also deeply rewarding. As local businesses, we also share a passion for supporting our communities. Whether providing valuable services, creating jobs, or giving back, Murphy and EGM are dedicated to making a positive impact.

Looking Ahead

The future is bright for D.F. Murphy Insurance Agency and Elbow Grease Marketing. As we continue to grow and innovate, we’re excited to see how our partnership evolves. Whether collaborating on future projects or continuing to provide exceptional insurance services, we’re proud to be part of each other’s journey.

Visit their website to learn more about Elbow Grease Marketing and their exceptional digital marketing services. And as always, Murphy is here to meet your business and personal insurance needs with the same dedication and care that we provide to EGM. Here’s to many more years of success and collaboration!

Read Other Blog Posts

Business Interruption Insurance- The Coverage That Keeps Your Business Alive When You Can't Open Your Doors 

Business Interruption Insurance: The Coverage That Keeps Your Business Alive When You Can’t Open Your Doors

A disaster can halt business operations even if bills continue to come in. Learn how business interruption insurance replaces lost income, what triggers coverage, and why waiting periods and proper limits matter.
What Counts as a Home-Based Business

What Counts as a Home-Based Business (and When Your Home Policy Isn’t Enough)

Understanding when your homeowners' insurance ends and business coverage begins is essential for anyone running a business from home. Learn what counts as a home-based business, common coverage gaps, and when you need additional protection.
Workers’ Comp 101 for Massachusetts Employers

Workers’ Comp 101 for Massachusetts Employers

Workers’ compensation rules in Massachusetts are strict and sometimes misunderstood. Learn who must carry coverage, common exemptions, audit triggers, and costly compliance mistakes employers should avoid.
Disaster Planning: Supply Chain Disruptions-Ships in Strait of Hormuz

Why Disaster Planning Matters: Protecting Your Business from Supply Chain Disruptions

Supply chain disruptions, whether global or local, can impact any business. Learn why disaster planning, supplier diversification, and the right insurance coverage are essential for resilience.
Hurricane Arthur a Reminder That Hurricane Season Has Begun

Tropical Storm Arthur—a Reminder That Hurricane Season Has Begun

Hurricane Arthur marks the start of the 2026 hurricane season—now is the time for Northeast property owners to prepare with smart maintenance and insurance review tips.
Cyber Insurance for Small Businesses What It Actually Covers and What It Does Not

Cyber Insurance for Small Businesses | What It Actually Covers and What It Does Not

Cyber insurance can help small businesses manage the impact of data breaches, ransomware, and fraud, but needs vary by business. Understanding coverage, planning ahead, and investing in employee training can help reduce cyber risk and avoid costly surprises.
National Safety Month- Building a Safer Workplace and a Stronger Business

National Safety Month: Building a Safer Workplace and a Stronger Business

National Safety Month is a reminder that workplace safety protects both employees and businesses. Learn how proactive safety planning can reduce claims, improve operations, and support stronger long-term risk management.
Work Meeting 1200

Health Plan Eligibility: Do’s and Don’ts

Employers have flexibility when defining health plan eligibility, but that discretion is limited by federal requirements under ERISA, the ACA, HIPAA, and Medicare rules. This overview outlines key eligibility do’s and don’ts to help employers stay compliant and avoid costly mistakes.
Man writing next to computer

Why Timely Notice Matters Under Claims-Made Liability Policies

Claims‑made liability policies require more than just having coverage in place. Timely notice of claims or potential claims is critical to preserve coverage and avoid unexpected gaps. This article explains how claims‑made policies work, how to identify if your policy is claims‑made, and practical steps businesses can take to stay protected.

Visit Our Business Insurance Page

Business Insurance

Murphy Insurance stands as your steadfast partner in safeguarding your business from unforeseen challenges in today’s dynamic business landscape. In an era where comprehensive business insurance is not just a prudent choice but a vital one for ensuring the long-term stability and security of your enterprise, we are here to offer our expertise. Running a business inherently entails various risks that can potentially impact your financial stability and reputation. Learn more about our comprehensive business insurance solutions, which are meticulously designed to protect you from these potential threats, granting you peace of mind necessary to focus on the growth and prosperity of your business.