Why Timely Notice Matters Under Claims-Made Liability Policies

When it comes to claims‑made liability insurance, timing is just as important as coverage itself. These policies require claims, or situations that could reasonably lead to a claim, to be reported within specific timeframes.

Missing a reporting deadline can put coverage at risk, even if the claim would otherwise fall within the policy’s scope.

Understanding how claims‑made policies work, and knowing when and how to report, can help businesses avoid unnecessary coverage issues and unexpected out‑of‑pocket costs.

What Is a Claims‑Made Liability Policy?

A claims‑made policy generally provides coverage when a claim is:

  • First made while the policy is in force, and
  • Reported to the insurer within the required timeframe

This differs from occurrence‑based policies, which focus on when the underlying incident occurred rather than when the claim is reported.

Most claims‑made policies also include a retroactive date, which sets how far back an incident may occur and still be eligible for coverage. Events that take place before this date are typically excluded, even if the claim is reported during the policy period.

Claims‑made coverage is commonly used for:

  • Professional liability and errors and omissions insurance
  • Directors and officers (D&O) liability insurance
  • Employment practices liability insurance (EPLI)

Because coverage depends on both timing and reporting, understanding notice requirements is essential.

How Do You Know If Your Policy Is Claims‑Made?

Many businesses are not aware they have a claims‑made policy until reporting requirements come into play. Fortunately, there are several straightforward ways to identify the coverage type.

Most claims‑made policies can be confirmed by reviewing:

  • The Declarations page – Policies written on a claims‑made basis are usually labeled as “Claims‑Made” or “Claims‑Made and Reported.”
  • The presence of a retroactive date – A retroactive date is a strong indicator of a claims‑made policy and is typically listed on the Declarations page.
  • Reporting language in the policy – Claims‑made policies focus on when a claim is made and reported, and often reference reporting deadlines or extended reporting periods.
  • The type of coverage – Professional liability, errors and omissions, directors and officers, and employment practices liability policies are most often written on a claims‑made basis.

If there is any uncertainty, it is always best to confirm with your insurance agent. Knowing whether a policy is claims‑made helps ensure claims and potential issues are reported correctly and on time.

Why Timely Notice Is So Important

Timely reporting allows insurers to investigate claims while facts are still fresh and evidence is readily available. From a business perspective, meeting notice requirements helps:

  • Preserve coverage
  • Avoid preventable disputes
  • Ensure claims are handled efficiently

Late notice can limit an insurer’s ability to respond effectively and may result in a denial of coverage based on policy terms.

Common Reasons Claims Are Reported Late

Late notice often occurs unintentionally. Common causes include:

  • Unfamiliarity with reporting requirements – Claims‑made policies include specific notice provisions that may be overlooked.
  • Internal communication gaps – Without clear internal procedures, potential claims may not reach the right person in time.
  • Uncertainty about severity – Some situations may not initially appear serious or claim‑related, leading to delayed reporting.
  • Human error or lack of training – Inconsistent processes or staff turnover can contribute to missed deadlines.
  • Delayed involvement of legal or insurance advisors – Businesses may wait to consult legal counsel or their insurance agent, losing valuable time before a situation is formally reported.
  • Misunderstanding what constitutes a “claim” – Some organizations assume only lawsuits count, overlooking demand letters, complaints, or incidents that should be reported under the policy.

Example: Claims-Made Professional Liability Errors & Omissions Claim

Policy type: Claims Made Professional Liability (Errors & Omissions)
Policy period: January 1, 2025 – January 1, 2026
Retroactive date: January 1, 2020

The Situation

  • On March 15, 2025, a client sends a written demand letter to an accounting firm alleging a tax filing error from September 2023.
  • The client claims the error caused penalties and interest and demands reimbursement.

This letter meets the policy’s definition of a “claim.”

Reporting the Claim

  • •The accounting firm reports the demand letter to its insurer on April 1, 2025, while the policy is still in force.

Coverage Result

The claim is covered because:

  1. The claim was first made during the policy period (March 15, 2025)
  2. The claim was reported during the policy period
  3. The alleged wrongful act occurred after the retroactive date (September 2023 is after January 1, 2020)

How Businesses Can Reduce Late‑Notice Risk

Businesses can take several proactive steps to help protect coverage under a claims‑made policy:

  • Review policy terms regularly to stay familiar with notice requirements
  • Establish clear internal reporting procedures and assign responsibility
  • Report potential claims early, even if it is unclear whether a claim will develop
  • Train employees to document and escalate issues promptly
  • Maintain continuous coverage to avoid gaps between policies
  • Work with experienced insurance professionals for guidance on reporting and documentation

Key Takeaway for Businesses

With claims‑made liability policies, coverage depends on both timing and action. Timely reporting is a critical requirement, not a formality. Taking a proactive approach and understanding reporting obligations helps ensure coverage responds as intended.

Questions About Claims‑Made Coverage?

If you have questions about whether your policy is claims‑made, when something should be reported, or how notice requirements apply, Murphy Insurance Agency is here to help. We can review your policies, explain your responsibilities, and help you take the right steps to protect your business. Simply reach out to us.

About the Author

Dave Schofield

Dave Schofield, CPIA, Business Insurance Manager, joined the agency in 2023 with a solid foundation in commercial insurance and a passion for helping businesses thrive. Dave leads the department in providing customized coverage solutions for property, liability, commercial vehicles, workers’ compensation, and other related risks. Dave is known for his attentive approach, taking the time to understand each client’s unique needs. His goal is to provide clear, expert guidance that helps clients manage risk and protect the future of their businesses.

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