Our Business Spotlight series celebrates our local business customers who make our communities stronger, more vibrant, and more connected. These companies not only drive our local economy but also embody the values of hard work, innovation, and community spirit. Each spotlight will feature a business we’re proud to work with, organizations that trust Murphy Insurance to protect what matters most.

Our inaugural Business Spotlight company is Elbow Grease Marketing, a digital marketing agency that trusts Murphy for its business insurance needs and the personal insurance needs of its employees. Elbow Grease Marketing has been our marketing vendor for several years, delivering excellent results, including increased awareness, branding and leads for our business. The partnership between Murphy Insurance Agency and Elbow Grease Marketing is a testament to the value of local companies working together to achieve success.

Elbow Grease Marketing Logo

About Elbow Grease Marketing

EGM Team

Elbow Grease Marketing Team (Penny O’Neil, Ashley McNamara, Jen Sartor and Olivier Sartor.

Elbow Grease Marketing (EGM) is a full-service digital marketing agency that provides marketing strategy, content creation, email marketing, social media, search engine optimization, and website design services based in Hudson, MA. EGM’s mission is to help businesses tell their unique stories. EGM has become a trusted partner for companies looking to grow their online presence and drive business leads. Founded in 2001 with a commitment to hard work and innovation, EGM provides a wide range of services designed to meet the diverse needs of its clients. Whether crafting compelling social media campaigns, producing engaging blog content or building engaging SEO-enabled websites, EGM approaches every project with creativity and dedication. Their team is composed of experts who are passionate about helping businesses shine in today’s competitive market.

A Trusted Insurance Partner for EGM

The relationship between Murphy and EGM is more than just a professional collaboration—it’s a partnership built on trust. As a business insurance client, EGM relies on Murphy to provide comprehensive coverage that protects its operations and ensures peace of mind. From liability insurance to coverage for digital assets, the Murphy Team has worked with EGM to tailor policies that meet their specific needs.

Some of EGM’s employees trust Murphy for their personal insurance needs. From auto to home insurance and umbrella, boat and renters insurance, our team has been proud to serve the individuals who make Elbow Grease Marketing a success. This dual relationship highlights the depth of our connection and our shared commitment to supporting one another.

Olivier Sartor Headshot Square“Murphy has been an incredible partner for us, both as a business and personally,” says Olivier Sartor, EGM’s Managing Director. “Knowing that we’re covered by a local agency that truly understands our needs gives us great confidence. It’s a relationship built on trust, and we’re grateful for their support.”

A Website Transformation for Murphy

One of the most exciting collaborations between Murphy and EGM took place when EGM launched a redesign of the Murphy Insurance Agency website in November. Our agency’s website is a critical tool for connecting with our clients, and we knew we needed a partner who could bring our vision to life while ensuring that our site was modern, user-friendly, and informative. Elbow Grease Marketing was the perfect choice. The EGM team worked closely with us to understand our needs and goals. From the initial brainstorming sessions to the final launch, their attention to detail and commitment to excellence were evident at every step. The result was a beautifully designed website that looks great and provides an enhanced user experience for our clients.

Wayne Texeira of Murphy Insurance“Working with Elbow Grease Marketing was an absolute pleasure,” says Wayne Texeira, Murphy Insurance Marketing Director. “Their team’s expertise and collaborative approach made the entire process seamless. The new website has received fantastic client feedback and has truly elevated our online presence.”

A Partnership Built on Shared Values

At the heart of the Murphy-EGM partnership is a shared commitment to excellence, community, and relationships. Our companies understand the value of hard work and building strong client connections. This alignment has made our collaboration not only productive but also deeply rewarding. As local businesses, we also share a passion for supporting our communities. Whether providing valuable services, creating jobs, or giving back, Murphy and EGM are dedicated to making a positive impact.

Looking Ahead

The future is bright for D.F. Murphy Insurance Agency and Elbow Grease Marketing. As we continue to grow and innovate, we’re excited to see how our partnership evolves. Whether collaborating on future projects or continuing to provide exceptional insurance services, we’re proud to be part of each other’s journey.

Visit their website to learn more about Elbow Grease Marketing and their exceptional digital marketing services. And as always, Murphy is here to meet your business and personal insurance needs with the same dedication and care that we provide to EGM. Here’s to many more years of success and collaboration!

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